真正的認證 × 什麼：幫助奢侈品賣家更聰明地進行驗證

Luxury resale just got a powerful new ally — and here’s why it matters.

In a major move for resale sellers and luxury-goods authenticity alike, Real Authentication, the trusted virtual authentication service covering 170+ designer brands across handbags, watches, sneakers, jewelry and even home goods, has partnered with Whatnot, the leading platform for live shopping. The partnership brings exclusive discounted luxury authentication access to Whatnot sellers, making  expert verification easier, faster, and more affordable and putting it into the heart of live-selling and resale workflows. Eligible sellers in the U.S. can also take advantage of a launch promotion to get started.

“The resale market is growing fast, but our mission remains the same: protect buyers, sellers and brand value. This alliance means Whatnot sellers can now authenticate confidently, affordably and at scale,” said Jenna Padilla, Real Authentication Co-Founder.

Why This Matters

Authenticity is a critical part of doing business for small-scale sellers, resellers, retailers, pawn shops and even collectors clearing closets. Through this partnership, Whatnot sellers gain discounted access to Real Authentication’s professional authentication services, strengthening buyer confidence and trust, and complimenting Whatnot’s Buyer Protection Policy.

“With our Whatnot partnership, we’re embedding expert verification into live selling and inventory processing, adding more confidence to transactions,” stated Anastacia Black, Real Authentication Co-Founder. “That benefits buyers, sellers and brands alike.”

What this Partnership Delivers

Through the new global offering:

• Sellers on Whatnot receive discounted access to Real Authentication’s authentication services
  • Sellers can save 75% off, or $10 for Basic Authentication with COA.
  • Already using Real Authentication? Whatnot sellers can enter their Whatnot code to their Real Authentication order to receive this special discount. [discount codes do not apply to existing discount pricing]
• The service remains the same high-standard process: every item is reviewed by two world-renowned authenticators (and optionally a third) and processed with proprietary technology for precision. Expedited 12 hour and 1 hour turnaround options are also available at this discounted rate to help ensure quick processing needed for the live selling environment.
• Because our authentication infrastructure already supports not just individual buyers but also resellers, retailers, pawn shops and enterprises, across 170+ brands and multiple categories, the partnership suits sellers operating at any scale. Real Authentication offers automations and efficiencies for even the highest volume clients. 

More About Whatnot

Whatnot is the largest live shopping platform across North America, the U.K., and Europe, connecting millions of people who love discovering, buying, and selling together. Built on the belief that shopping should be a fun and social experience, Whatnot makes it easy for anyone to turn their passion into a business by going live or setting up a shop for buyers to explore anytime.

This November and December, Whatnot is also awarding $200 in credits to 10 eligible U.S. based Luxury Bags & Accessories sellers who authenticate 50+ items that month using an authentication service and include the COA link in the listing. See Official Rules for more info.  

You can learn more about pre-authentication here.