Gianni Versace S.r.l. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe])[a] usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories, while other diffusion lines are Versace Collection (mainly in the US), Versus Versace and Versace Jeans. The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in the area of Reggio Calabria that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people.
The Versace brand is known for its innovative designs having symbolic flashy prints and bright colors.The company announced in 2018 that it would stop using fur in its collections. On 25 September 2018, Michael Kors announced their intention to acquire all outstanding shares in Gianni Versace S.r.l. for $2.12 billion (USD); the acquisition was completed on December 31, 2018.
In 2006, Gianni Versace S.r.l. entered into a partnership with Automobile Lamborghini S.r.l. to produce the Lamborghini Murciélago LP640 VERSACE. The car had a Versace white satin interior with the Versace logo embroidered into the seats. The car was available in black and white. There were only ten units produced. The car was sold with a complementary luggage set, luxury driving shoes, and driving gloves. The Versace boutique in Milan, Italy The Versace company teamed up with AgustaWestland in 2008 to create the AgustaWestland AW109 Grand Versace VIP luxury helicopter. The helicopter includes Versace leather interior and a design on the outside. In 2011, Versace and H&M released a new line of clothing that would be sold in H&M stores. The store sold both men’s and women’s clothing and home items such as pillows and blankets. In 2015, Versace collaborated with dancer Lil Buck to release a line of sneakers. In 2018, Ronnie Fieg and Donatella Versace debuted their Kith x Versace collection, which featured a modified medusa logo with “KITH” written over its eyes. Versace Men’s Fall 2019 collection featured several items with the logo of Ford Motor Company. According to the fashion house, the two companies joined forces to channel “the excitement of buying your first car. Excitement and aspiration of owning something as an extension of one’s personality, something very connected to the idea of being a man.”