Established by Haig Tacorian and his wife, Gilda, after they relocated to California from Europe in 1969. Over time, the couples’ children and other relatives have joined, Tacori, the family business.
Originally sold only pearls then the company expanded into diamond jewelry in the early 1990s.
By 2005, Tacori was heavily identified with bridal jewelry including engagement rings and bridal wear accessories. The brand became very popular in the United States when the television series, The Bachelor and The Bachelorette, began featuring its product lines in their programs.
The design house’s jewelry is known for its Crescent Silhouette.
As of 2005, Tacori has launched over 30 lawsuits to protect their trademark.
Fast forward seven years to December 2012, an ad campaign displayed the new line and to help increase brand awareness with the personality traits of the customer.
In 2013, Tacori was named on the “Top Five Most Visible Brands” in the jewelry category by InDesign Magazine. Announced as a finalist for the communications category of the Jewelers of America’s Annual GEM Award in response to its advertisement “Par Chance”, directed by Steve Antin.
Tacori Jewelry is primarily sold throughout the United States and Canada. Can be found in international retail locations as well.