About Rolex

Rolex is a pioneering brand for luxury watchmaking houses that was founded by Hans Wilsdorf, a German-British orphan who launched his dream in 1905 as an ambitious and 24 year old. Since its inception, Rolex has established itself as the most recognizable luxury watch brand with an uncompromising taste for innovation and excellence. After Wilsdorf filed his first instance of an intellectual property patent for Rolex in 1920, he launched himself into a historic profundity that became synonymous with prestige.

Building the Rolex Brand

The Rolex brand has personified boundary pushing and barrier busting. With his upbringing as an orphan, Wilsdorf ensured that the brand aligned itself with the open limits of human potential, rugged prestige, and the technically masterful. So much so, that the brand has been marketed by well-known adventurers and athletes of the time. For instance, the first ‘Testimonee’ concept created in 1927 was worn by a British swimmer, Mercedes Gleitze, who swam the English channel with the watch, showcasing the robust and reliable qualities of his invention. The Rolex was marketed to the public by becoming a military staple at the start of World War II. Each member of the Royal Air Force replaced their typical, low quality timepieces with a Rolex. However, Wilsdorf reinforced his commitment to exclusivity and high-quality service when the troops had their Rolexes taken. Wilsdorf ensured that each troop would receive a new Rolex free of charge until the end of their active duty terms. With Rolex, Wilsdorf elevated the craft of horology with technically masterful and intricate details, chronometric precision, and an undying devotion to innovation.

How to Authenticate a Rolex Watch

Without adequate training, it can be easy to grab hold of a Rolex replica that convincingly mimics the Rolex morphology. However, each piece in the Rolex collection has an integrity that even the most detailed fake Rolex watch could not match up to. For instance, Rolex only uses a few choices of luxury watch metals such as Rolesor (gold and stainless steel) and Rolesium (platinum and stainless steel). Even the fluted bezel on a real Rolex watch is only ever made out of 18K gold. The hallmark of Rolex authenticity belies the ‘coronet’ set at 6 o’clock. Under the coronet is a micro-etching of ‘Rolex’ name. A microscopic dedication to detail can only be truly captured by an authentic Rolex watch. You can avoid cheapened Rolex replicas by using only the best authentication process here at Real Authentication. If you want to buy confidently and sell faster, you want to have certified Rolex authentication documents from Real Authentication on hand.


Rolex SA (/ˈroʊlɛks/) is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915. After World War I, the company moved its base of operations to Geneva, Switzerland in order to avoid heavy taxation from a recovering post-war Britain, and in 1920 Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name which eventually became Rolex SA in later years. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.

Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service wristwatches sold under the Rolex and Tudor brands. In 2018, Forbes ranked Rolex as the world’s 71st most valuable brand. As of 2018, among the world’s top ten most expensive watches ever sold at auctions, three are Rolex watches. In particular, Paul Newman’s Rolex Daytona currently holds the title of the most expensive wristwatch and the second most expensive watch ever sold at auction, fetching 17.75 million US dollars in New York on October 26, 2017.