Established in 1853 in Paris, Goyard is a French trunk and leather goods maker. François Goyard played a significant role in further increasing the firm’s growth with his daughter Isabelle Goyard. Jean-Michel Signoles bought Goyard in 1998 and turned the privately owned company into an internationally renowned brand.
The brand was initially known for secrecy, refusing any self-promotion, advertising, and press. Edmond Goyard turned the brand into an increasingly elitist luxury brand with an international clientele. He created the first Goyard advertisements, participated in various World Expositions, and opened four branch stores. He also laid the foundations for the brand as we know it today as he came up with the emblematic Goyardine canvas, launched a pet accessories range, and developed products for automobiles.
Right from the start, Goyardine was made with cloth, although its appearance is very similar to leather. Goyard uses three plant fibres: hemp, linen and cotton. Hemp is particularly sought after for its hydrophobic qualities, linen is a fine thermal regulator, and the softness of linen probably caught the attention of the trunk maker. The famous coated cloth was around for the World Exposition in 1900, and was used in the inter-war years. It remains unchanged up to the present time, in its chevron pattern. In 2002, precisely 110 years after its creation, the Signoles family inaugurated their tenure at the helm of Goyard with the introduction of twelve new colors on top of the historic black canvas. The Goyardine canvas is now available in red, green, sky-blue, navy-blue, yellow, white…
In 2010, Goyard marketed a canvas woven on a jacquard loom for the first time. This jacquard canvas constitutes a major technical feat, as it builds “E.Goyard” into the lighter-shaded thread of the canvas, a previously unheard-of achievement in the textile industry. The new canvas is currently available in a black-charcoal grey-dove grey-white color palette and will shortly be available in other shades.
According to the highest, strictest standards, each piece of hard-sided luggage by Goyard is entirely hand-made by a specific trunk maker. When the crafting process is over, the trunk maker writes down the serial number of the piece they made on its identification tag, along with their initials. They also write down that same serial number in the manufacturing register that keeps track of all items made by the Goyard workshops ever since Jean-Michel Signoles took over. The manufacturing register is used as a reference if an item needs to be repaired. About twenty trunk makers work in the Goyard workshops and specialize in made-to-order trunks and hard-sided luggage.
Although Goyard has very distinct details that are difficult to replicate, counterfeiters and scammers are up to the challenge. Goyard has a high price point, both brand new and retains its resale value well. It is essential to work with an experienced Goyard authentication service like Real Authentication to know for sure that your items are real.