Miu Miu was established in 1993 by Miuccia Prada and the name was conceived from Miuccia Prada’s family nickname.
2011 – Short Film Launch
In 2011, the brand launched the Women’s Tales series. The campaign consisted of short films that were produced in collaboration with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu’s collections. The first four short films were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande, and Massy Tadjedin. Screened at the 69th Venice International Film Festival. A fifth film debut in 2013 was written and directed by Ava DuVernay. She was also featured in the film.
2013 – A Year of Troubles
On March 14, 2013, a counter-report of Prada in violating women’s rights was reported to the Office of the United Nations High Commissioner for Human Rights Committee on Economic, Social and Cultural Rights. On May 17, 2013, a statement against sexual harassment and gender discrimination at the workplace was released by the UN Committee. In April 2013, an American Change.org petition against Miuccia Prada collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a fired employee for making false statements while voicing her opinion against sexual harassment. This petition damaged the brand image. On May 28, 2013, The UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination case of Prada Japan. Vogue launched a news article, “Prada Vs The UN” quoting Bovrisse claiming, “Anyone who buys from the Prada and Miu Miu brands is supporting a culture of discrimination and power harassment.”
2015 – Miu Miu’s First Fragrance Launch
Set to launch its first fragrance in 2015. The new venture is backed by the signed agreement between Coty Inc. and Prada. This is the first time that this high luxury brand expanded outside the fashion and accessories markets.