Founded in London in 1960 by Laurence Graff, the British multinational jeweller is based in London. A vertically integrated company, Graff operations comprise the design, manufacture and retail distribution of jewellery and watches.

Graff adheres to the Kimberly process, never knowingly buying or trading rough diamonds from areas where this would encourage conflict or human suffering. The majority of Graff diamonds are laser engraved with unique Gemological Institute of America (GIA) tracking numbers, which whilst invisible to the naked eye, allow for their origin to be traced. Graff’s cutting and polishing processes are carried out in Johannesburg by the South African Diamond Corporation, a division of Graff.

Graff has over 50 stores around the world including New York, Las Vegas, Melbourne, Monte Carlo, Courchevel, Kiev, Beijing and Taipei.

Graff has corporate offices in London, New York, Geneva, Hong Kong and Tokyo.